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Taj Jackson: ?My uncle Michael Jackson is more than ever alive in the hearts of new generations?
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[Interview] Exploring the endless possibilities of lifestyle TVs ? Samsung Global Newsroom

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                    [title] => Taj Jackson: ?My uncle Michael Jackson is more than ever alive in the hearts of new generations?
                    [link] => https://brandnewstores.com/lifestyle/2021/08/06/taj-jackson-my-uncle-michael-jackson-is-more-than-ever-alive-in-the-hearts-of-new-generations/
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                    [pubdate] => Fri, 06 Aug 2021 10:41:31 +0000
                    [category] => LifestyleALIVEgénérationsHeartsJacksonMichaelTajuncle
                    [guid] => https://brandnewstores.com/lifestyle/2021/08/06/taj-jackson-my-uncle-michael-jackson-is-more-than-ever-alive-in-the-hearts-of-new-generations/
                    [description] => Michael Jackson, his artistic heritage, his media treatment, his unwavering support, his family, his special...
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Michael Jackson, his artistic heritage, his media treatment, his unwavering support, his family, his special relationship with France? Tariano Jackson, said Taj Jackson, the legend’s nephew, confided in Forbes exclusively – sharing in particular personal photos never seen – on the occasion of the commemorations around the death of the King of Pop, who died on June 25, 2009. A date in all memories.


Twelve years after the disappearance of your uncle Michael Jackson, and two years after the shocking HBO documentary ‘Leaving Neverland’, what state of mind are you in today?

That Jackson : It has been 12 years since I have the feeling that I am still in mourning. When Michael Jackson died, the world lost an icon, but on my side I lost an uncle, my best friend, my mentor and my role model. I miss spending time with him, laughing out loud, having fun! My state of mind today is that I feel both hope and sadness for the life of my Uncle Michael, and for his legacy. “Leaving Neverland” is a propagandist documentary, an intellectual swindle whose design is none other than to harm a person who is no longer able to defend himself. ‘Hope’, because I know that most people educate themselves to seek the truth in order to form their own opinion. It was heartwarming for me to see all these voices being raised in defense of Michael Jackson’s honor.
The goal of this documentary is to try to cancel the legacy of the greatest artist of all time, but also to earn exorbitant sums by embarking on a media-judicial kabbalah. We are talking about several hundred million dollars claimed by the two protagonists Wade Robson and James Safechuck.

Taj Jackson: Oprah Winfrey has removed from her social networks all the mentions she made on the documentary? It’s a first step, but she still owes us a public apology.

A new judgment of the Los Angeles Court of Appeal has just strengthened the position of the Michael Jackson Estate at the end of April (the wealth manager of the artistic heritage of the star, Editor’s note) by dismissing Wade Robson’s charges. This other victory for your family does not seem to weaken the determination of Wade Robson who continues to claim millions in damages. For you, money is the sinews of war?

T.J : Sure ! Money is the reason Wade Robson and James Safechuck go after the Michael Jackson Estate. To this end, they changed the scenario several times until they could initiate lawsuits against the Michael Jackson estate because you cannot attack a deceased. It was only later that the public discovered their motivations, especially financial. They should have been honest from the start. So obviously, they lost their case because at the end of the day, justice does its job objectively. Also keep in mind that each accuser of Michael Jackson went to a lawyer to demand money instead of going to see … the police. This is what any victim would do. My aunt Janet Jackson expressed herself in very strong terms when she said in 1993: ” If this really happened, do you think a father will accept money? The only possible answer is to see the executioner of his son in prison by addressing the police and justice! ».

© Taj Jackson

You recall that the FBI did research for more than ten years on Michael Jackson and was never able to produce evidence of pedophile assaults on the occasion of the great trial of 2005 which resulted in the acquittal. All of this factual evidence, along with the many divergent versions of accusers Wade Robson and James Safechuck, made these many court successes possible. However, from a media point of view, this new affair was devastating? Where does this gap come from?

T.J : After the death of my uncle in 2009, the FBI made public 333 pages of the file resulting from their investigations on Michael Jackson. Documents accessible to all. Nothing incriminates my uncle. However, many media are racing sensationalism, it is more lucrative! The fraudulent film “Leaving Neverland” has more than 50 lies that have been documented, but in the end there was very little echo around these untruths. There is a noticeable imbalance between the words of accusers versus those of defenders. The media must be able to give all the keys to the public to form a critical opinion. Fortunately in the age of the internet, people are doing research and it has resulted in a lot of demystifying about this pseudo-movie.

You are particularly angry with Oprah Winfrey for refusing you a right of reply following the debate organized at the release of the documentary. How far are you willing to go to rehabilitate your uncle’s memory?

T.J : Angry, no, disappointed, certainly. Let us all remember that it was his exclusive interview with Michael Jackson in 1993 that propelled him to the fore. This interview still holds the record for the most watched interview in television history with 90 million viewers around the world. No one knew Oprah Winfrey before. My uncle opened up his privacy to him at his refuge, the Neverland Ranch. So, yes, my family felt betrayed by Oprah because she came across as a friend. She had privileged access to everyone, which allowed her to obtain exclusives each time. We were stabbed when she put on an hour-long special and took us away from the proceedings. How to talk about debates if only one party is invited to speak? Now, that justice has dismissed Wade Robson and that the many untruths have been highlighted, she is of course trying to distance herself from this case in which she hastily rushed. Moreover, Oprah Winfrey deleted from her social networks all the mentions she had made on the documentary? It’s a first step, but she still owes us a public apology.

Jackson
A very young Michael Jackson posing next to his nephews Taj and Lana Ross © Taj Jackson

Speaking of apologies, we are also dismayed at the discovery of the fraudulent journalistic methods of ex-BBC star journalist Martin Bashir and his production team. The facts that have just come to light concerning the lies to which they resorted to obtain the confessional interview of Lady Di, are terrible! We also want light to be shed on these methods for his 2003 interview with my uncle in ?Living with Michael Jackson?. The public restitution did not correspond at all to the original maintenance! Fortunately, my uncle had his own camera on during this series of talks with Bashir, resulting in a rephrased focus: “The Michael Jackson’s Interview: The Images You Were Never Supposed To See”. A video that we can always watch on Youtube.
This form of journalism which consists of making friends, of gaining confidence in order to better manipulate is immoral! But, one day or another, there is a backlash because today Martin Bashir is under investigation and is held to account.

How can he sleep at night knowing what he did to Princess Diana and my uncle, Michael Jackson?

Editor’s note: The disgraced ex-BBC star journalist Martin Bashir is accused of falsifying documents to obtain an exclusive interview with Princess Diana in 1995. He allegedly claimed that a relative had betrayed him in revealing explosive information to him about his private life, forcing Lady Di to come out of her reserve by granting her a confession interview. A case which caused a scandal in Great Britain, tarnishing the reputation of the BBC.

Michael is an unrivaled showman and one of the greatest philanthropists in history who have donated hundreds of millions of dollars to various charities. Michael Jackson used his gift from heaven to make the world a better place

Madonna spoke of ” lynching “And considered that a person” is innocent until proven guilty “. We have the feeling that there are two clans …

T.J : Madonna knows what it’s like to be falsely accused in front of the public. She also knows what it is to see her words distorted by certain media. Or the search for buzz at all costs? When you’re a superstar, that’s one of the negatives. People are starting to see you more as a brand rather than a person. Madonna knew Michael Jackson personally, it’s very hard for her to listen to complete strangers tell you who he was, to see rumors spread. Just like me, by the way! I spent four decades with this member of my family, but some dare to come and tell me that Michael Jackson was this or that, while they have never approached him! The propagandist documentary on my uncle does not contain any conclusive evidence. Not one. This is why Madonna knowingly said, ” Prove it ! ».

Family reunion of the Jackson clan around a dinner. Michael Jackson, future planetary star, sits at the left corner of the happy table © Taj Jackson

Besides this notorious support from Madonna, who are Michael Jackson’s supporters today?

T.J : The answer is simple: people who think for themselves. Obviously there are the millions of Michael Jackson fans who have researched and know 100% that he is innocent. There are also all these famous people or not, who really knew my uncle. There are also many individuals who first believed that Michael Jackson was guilty, then decided to educate themselves on the subject. Today, they are certainly among the most zealous defenders. And then, we have received a lot of support from the younger generations, who do not immediately trust and source each other from several media.

Despite these recurring controversies, the work of Michael Jackson remains as powerful and timeless as ever. What do you think Generation Z, who did not know it, will it remember?

T.J : I see so many young people discovering and dancing to Michael Jackson by staging themselves on TikTok, Instagram or Youtube! It makes me happy. My hope is that this generation that did not grow up during the King of Pop’s lifetime, as well as future ones, will continue to learn from this incredible artist. An unrivaled showman and one of the greatest philanthropists in history who donated hundreds of millions of dollars to various charities. Michael Jackson used his gift from heaven to make the world a better place. The seven-part documentary mini-series I’m working on are very important in this regard, since it will be about documenting the real Michael Jackson for new generations and aggregating even more support. Contrary to the tabloid version. At the time of ‘Cancel culture’, I can see every day that we can never cancel the work of the greatest artist of all time.

At the height of his success, King Michael immortalized himself alongside his nephews, TJ, Taryll and Taj © Taj Jackson

Your prestigious and well-respected media outlet, Forbes, relays its highly anticipated list of the most bankable deceased celebrities every year, and it has been eight years in a row that my uncle Michael Jackson has held the crown.

Articles available on the links below :

Awards 2020

Awards 2019

What do you want to share with the French and the French-speaking public?

T.J : I would like to thank the French in general because you were one of the first countries to question the propagandist documentary “Leaving Neverland”. The French are very educated and do not blindly believe what they are told.

My uncle has always nurtured a special love for France, to the point of baptizing his only daughter, Paris.

<<< To read also: Michael Jackson, Muse Of Pop Art, Disembarks In Moon Walk At The Grand Palais >>>

) [summary] => Michael Jackson, his artistic heritage, his media treatment, his unwavering support, his family, his special... [atom_content] =>

Michael Jackson, his artistic heritage, his media treatment, his unwavering support, his family, his special relationship with France? Tariano Jackson, said Taj Jackson, the legend’s nephew, confided in Forbes exclusively – sharing in particular personal photos never seen – on the occasion of the commemorations around the death of the King of Pop, who died on June 25, 2009. A date in all memories.


Twelve years after the disappearance of your uncle Michael Jackson, and two years after the shocking HBO documentary ‘Leaving Neverland’, what state of mind are you in today?

That Jackson : It has been 12 years since I have the feeling that I am still in mourning. When Michael Jackson died, the world lost an icon, but on my side I lost an uncle, my best friend, my mentor and my role model. I miss spending time with him, laughing out loud, having fun! My state of mind today is that I feel both hope and sadness for the life of my Uncle Michael, and for his legacy. “Leaving Neverland” is a propagandist documentary, an intellectual swindle whose design is none other than to harm a person who is no longer able to defend himself. ‘Hope’, because I know that most people educate themselves to seek the truth in order to form their own opinion. It was heartwarming for me to see all these voices being raised in defense of Michael Jackson’s honor.
The goal of this documentary is to try to cancel the legacy of the greatest artist of all time, but also to earn exorbitant sums by embarking on a media-judicial kabbalah. We are talking about several hundred million dollars claimed by the two protagonists Wade Robson and James Safechuck.

Taj Jackson: Oprah Winfrey has removed from her social networks all the mentions she made on the documentary? It’s a first step, but she still owes us a public apology.

A new judgment of the Los Angeles Court of Appeal has just strengthened the position of the Michael Jackson Estate at the end of April (the wealth manager of the artistic heritage of the star, Editor’s note) by dismissing Wade Robson’s charges. This other victory for your family does not seem to weaken the determination of Wade Robson who continues to claim millions in damages. For you, money is the sinews of war?

T.J : Sure ! Money is the reason Wade Robson and James Safechuck go after the Michael Jackson Estate. To this end, they changed the scenario several times until they could initiate lawsuits against the Michael Jackson estate because you cannot attack a deceased. It was only later that the public discovered their motivations, especially financial. They should have been honest from the start. So obviously, they lost their case because at the end of the day, justice does its job objectively. Also keep in mind that each accuser of Michael Jackson went to a lawyer to demand money instead of going to see … the police. This is what any victim would do. My aunt Janet Jackson expressed herself in very strong terms when she said in 1993: ” If this really happened, do you think a father will accept money? The only possible answer is to see the executioner of his son in prison by addressing the police and justice! ».

© Taj Jackson

You recall that the FBI did research for more than ten years on Michael Jackson and was never able to produce evidence of pedophile assaults on the occasion of the great trial of 2005 which resulted in the acquittal. All of this factual evidence, along with the many divergent versions of accusers Wade Robson and James Safechuck, made these many court successes possible. However, from a media point of view, this new affair was devastating? Where does this gap come from?

T.J : After the death of my uncle in 2009, the FBI made public 333 pages of the file resulting from their investigations on Michael Jackson. Documents accessible to all. Nothing incriminates my uncle. However, many media are racing sensationalism, it is more lucrative! The fraudulent film “Leaving Neverland” has more than 50 lies that have been documented, but in the end there was very little echo around these untruths. There is a noticeable imbalance between the words of accusers versus those of defenders. The media must be able to give all the keys to the public to form a critical opinion. Fortunately in the age of the internet, people are doing research and it has resulted in a lot of demystifying about this pseudo-movie.

You are particularly angry with Oprah Winfrey for refusing you a right of reply following the debate organized at the release of the documentary. How far are you willing to go to rehabilitate your uncle’s memory?

T.J : Angry, no, disappointed, certainly. Let us all remember that it was his exclusive interview with Michael Jackson in 1993 that propelled him to the fore. This interview still holds the record for the most watched interview in television history with 90 million viewers around the world. No one knew Oprah Winfrey before. My uncle opened up his privacy to him at his refuge, the Neverland Ranch. So, yes, my family felt betrayed by Oprah because she came across as a friend. She had privileged access to everyone, which allowed her to obtain exclusives each time. We were stabbed when she put on an hour-long special and took us away from the proceedings. How to talk about debates if only one party is invited to speak? Now, that justice has dismissed Wade Robson and that the many untruths have been highlighted, she is of course trying to distance herself from this case in which she hastily rushed. Moreover, Oprah Winfrey deleted from her social networks all the mentions she had made on the documentary? It’s a first step, but she still owes us a public apology.

Jackson
A very young Michael Jackson posing next to his nephews Taj and Lana Ross © Taj Jackson

Speaking of apologies, we are also dismayed at the discovery of the fraudulent journalistic methods of ex-BBC star journalist Martin Bashir and his production team. The facts that have just come to light concerning the lies to which they resorted to obtain the confessional interview of Lady Di, are terrible! We also want light to be shed on these methods for his 2003 interview with my uncle in ?Living with Michael Jackson?. The public restitution did not correspond at all to the original maintenance! Fortunately, my uncle had his own camera on during this series of talks with Bashir, resulting in a rephrased focus: “The Michael Jackson’s Interview: The Images You Were Never Supposed To See”. A video that we can always watch on Youtube.
This form of journalism which consists of making friends, of gaining confidence in order to better manipulate is immoral! But, one day or another, there is a backlash because today Martin Bashir is under investigation and is held to account.

How can he sleep at night knowing what he did to Princess Diana and my uncle, Michael Jackson?

Editor’s note: The disgraced ex-BBC star journalist Martin Bashir is accused of falsifying documents to obtain an exclusive interview with Princess Diana in 1995. He allegedly claimed that a relative had betrayed him in revealing explosive information to him about his private life, forcing Lady Di to come out of her reserve by granting her a confession interview. A case which caused a scandal in Great Britain, tarnishing the reputation of the BBC.

Michael is an unrivaled showman and one of the greatest philanthropists in history who have donated hundreds of millions of dollars to various charities. Michael Jackson used his gift from heaven to make the world a better place

Madonna spoke of ” lynching “And considered that a person” is innocent until proven guilty “. We have the feeling that there are two clans …

T.J : Madonna knows what it’s like to be falsely accused in front of the public. She also knows what it is to see her words distorted by certain media. Or the search for buzz at all costs? When you’re a superstar, that’s one of the negatives. People are starting to see you more as a brand rather than a person. Madonna knew Michael Jackson personally, it’s very hard for her to listen to complete strangers tell you who he was, to see rumors spread. Just like me, by the way! I spent four decades with this member of my family, but some dare to come and tell me that Michael Jackson was this or that, while they have never approached him! The propagandist documentary on my uncle does not contain any conclusive evidence. Not one. This is why Madonna knowingly said, ” Prove it ! ».

Family reunion of the Jackson clan around a dinner. Michael Jackson, future planetary star, sits at the left corner of the happy table © Taj Jackson

Besides this notorious support from Madonna, who are Michael Jackson’s supporters today?

T.J : The answer is simple: people who think for themselves. Obviously there are the millions of Michael Jackson fans who have researched and know 100% that he is innocent. There are also all these famous people or not, who really knew my uncle. There are also many individuals who first believed that Michael Jackson was guilty, then decided to educate themselves on the subject. Today, they are certainly among the most zealous defenders. And then, we have received a lot of support from the younger generations, who do not immediately trust and source each other from several media.

Despite these recurring controversies, the work of Michael Jackson remains as powerful and timeless as ever. What do you think Generation Z, who did not know it, will it remember?

T.J : I see so many young people discovering and dancing to Michael Jackson by staging themselves on TikTok, Instagram or Youtube! It makes me happy. My hope is that this generation that did not grow up during the King of Pop’s lifetime, as well as future ones, will continue to learn from this incredible artist. An unrivaled showman and one of the greatest philanthropists in history who donated hundreds of millions of dollars to various charities. Michael Jackson used his gift from heaven to make the world a better place. The seven-part documentary mini-series I’m working on are very important in this regard, since it will be about documenting the real Michael Jackson for new generations and aggregating even more support. Contrary to the tabloid version. At the time of ‘Cancel culture’, I can see every day that we can never cancel the work of the greatest artist of all time.

At the height of his success, King Michael immortalized himself alongside his nephews, TJ, Taryll and Taj © Taj Jackson

Your prestigious and well-respected media outlet, Forbes, relays its highly anticipated list of the most bankable deceased celebrities every year, and it has been eight years in a row that my uncle Michael Jackson has held the crown.

Articles available on the links below :

Awards 2020

Awards 2019

What do you want to share with the French and the French-speaking public?

T.J : I would like to thank the French in general because you were one of the first countries to question the propagandist documentary “Leaving Neverland”. The French are very educated and do not blindly believe what they are told.

My uncle has always nurtured a special love for France, to the point of baptizing his only daughter, Paris.

<<< To read also: Michael Jackson, Muse Of Pop Art, Disembarks In Moon Walk At The Grand Palais >>>

[date_timestamp] => 1628246491 ) [1] => Array ( [title] => Montblanc wants to assert itself as a luxury lifestyle brand [link] => https://brandnewstores.com/lifestyle/2021/08/06/montblanc-wants-to-assert-itself-as-a-luxury-lifestyle-brand/ [dc] => Array ( [creator] => Peter Crossley ) [pubdate] => Fri, 06 Aug 2021 10:10:17 +0000 [category] => Lifestyleassertbrandluxurymeta_keywordsMontblanc [guid] => https://brandnewstores.com/lifestyle/2021/08/06/montblanc-wants-to-assert-itself-as-a-luxury-lifestyle-brand/ [description] => In 2019, the collaboration between the Japanese streetwear label Bape and the very formal brand... [content] => Array ( [encoded] =>

In 2019, the collaboration between the Japanese streetwear label Bape and the very formal brand of accessories Montblanc had marked the spirits. More than a blink of an eye, this capsule, whose parts had elapsed in a few hours, confirmed the general manager of the German house, Nicolas Baretzki, in his desire to redefine the global approach of the brand.

Montblanc signs a twelve-piece collaboration with Kitsuné – Montblanc

In this regard, the collection produced in collaboration with Maison Kitsuné and presented during this Parisian Men’s Fashion Week further expresses the intentions of the Hamburg-based brand.

With the team of Masaya Kuroki and Gildas Loaëc, the two men behind Maison Kitsuné, it all started with the idea of ??creating high-end headphones? before the project spread to other product categories. This capsule collection, which includes twelve pieces, provides an interpretation on several areas of expression of Montblanc with leather goods, connected objects and writing accessories.

“We have been doing collaborations for a long time, especially in writing instruments where we associate product lines with artists, as we have been able to do with the Beatles or Elvis Presley. The customer recognizes us for our know-how as a house. century-old luxury in this product category, for our watches and for our leather goods. Our logo is a magnificent tool. But what we want is for the customer to recognize the Montblanc universe. business luxury to business luxury lifestyle“.

To assert this brand identity, the manager is counting on an evolution of his communication, greater consistency between product categories and has recruited a new creative director. Marco Tomasetta took office last March with the roadmap to develop this universe lifestyle, from writing tools to connected accessories, the most recently launched category.

“We have reviewed the organization of the company to break the operation in silos, explains Nicolas Baretzki. Our customers evolve, we have to adapt. Today, the formal dress is more and more rare. China is our first market. Fifteen years ago, when we presented our writing instruments, all the men were businessmen in suits. But in recent years, we have young people who come even in shorts. They are more and more numerous and they are enthusiasts ready to invest in exceptional pieces. “

Communications to these customers are developing, carried in particular by famous faces such as the American director Spike Lee or the French actor Pierre Niney in France. Collaborations must punctuate the year and allow more frequent speeches. And in an attempt to be as close as possible to perceived market expectations, the brand has worked to reduce the time between the design of a product and its sale: it has gone from 18 to 8 months.

In 2022, a new step must be taken. Montblanc will unveil its new flagship concept reflecting this new approach and combining respect for historical know-how and the digitalization of the company. Nicolas Baretzki, which relies on a global network of 300 branches and 300 partner retail outlets, intends to open in key cities around the world. The first flag will be planted in Paris, with a flagship completely revisited Champs-Elysées.

All rights of reproduction and representation reserved.
© 2021 FashionNetwork.com

.

) [summary] => In 2019, the collaboration between the Japanese streetwear label Bape and the very formal brand... [atom_content] =>

In 2019, the collaboration between the Japanese streetwear label Bape and the very formal brand of accessories Montblanc had marked the spirits. More than a blink of an eye, this capsule, whose parts had elapsed in a few hours, confirmed the general manager of the German house, Nicolas Baretzki, in his desire to redefine the global approach of the brand.

Montblanc signs a twelve-piece collaboration with Kitsuné – Montblanc

In this regard, the collection produced in collaboration with Maison Kitsuné and presented during this Parisian Men’s Fashion Week further expresses the intentions of the Hamburg-based brand.

With the team of Masaya Kuroki and Gildas Loaëc, the two men behind Maison Kitsuné, it all started with the idea of ??creating high-end headphones? before the project spread to other product categories. This capsule collection, which includes twelve pieces, provides an interpretation on several areas of expression of Montblanc with leather goods, connected objects and writing accessories.

“We have been doing collaborations for a long time, especially in writing instruments where we associate product lines with artists, as we have been able to do with the Beatles or Elvis Presley. The customer recognizes us for our know-how as a house. century-old luxury in this product category, for our watches and for our leather goods. Our logo is a magnificent tool. But what we want is for the customer to recognize the Montblanc universe. business luxury to business luxury lifestyle“.

To assert this brand identity, the manager is counting on an evolution of his communication, greater consistency between product categories and has recruited a new creative director. Marco Tomasetta took office last March with the roadmap to develop this universe lifestyle, from writing tools to connected accessories, the most recently launched category.

“We have reviewed the organization of the company to break the operation in silos, explains Nicolas Baretzki. Our customers evolve, we have to adapt. Today, the formal dress is more and more rare. China is our first market. Fifteen years ago, when we presented our writing instruments, all the men were businessmen in suits. But in recent years, we have young people who come even in shorts. They are more and more numerous and they are enthusiasts ready to invest in exceptional pieces. “

Communications to these customers are developing, carried in particular by famous faces such as the American director Spike Lee or the French actor Pierre Niney in France. Collaborations must punctuate the year and allow more frequent speeches. And in an attempt to be as close as possible to perceived market expectations, the brand has worked to reduce the time between the design of a product and its sale: it has gone from 18 to 8 months.

In 2022, a new step must be taken. Montblanc will unveil its new flagship concept reflecting this new approach and combining respect for historical know-how and the digitalization of the company. Nicolas Baretzki, which relies on a global network of 300 branches and 300 partner retail outlets, intends to open in key cities around the world. The first flag will be planted in Paris, with a flagship completely revisited Champs-Elysées.

All rights of reproduction and representation reserved.
© 2021 FashionNetwork.com

.

[date_timestamp] => 1628244617 ) [2] => Array ( [title] => Ferrari repositioning: from the simple license to the lifestyle brand [link] => https://brandnewstores.com/lifestyle/2021/08/06/ferrari-repositioning-from-the-simple-license-to-the-lifestyle-brand/ [dc] => Array ( [creator] => Peter Crossley ) [pubdate] => Fri, 06 Aug 2021 09:39:20 +0000 [category] => LifestylebrandFerrarilicensemeta_keywordsrepositioningsimple [guid] => https://brandnewstores.com/lifestyle/2021/08/06/ferrari-repositioning-from-the-simple-license-to-the-lifestyle-brand/ [description] => Translated by Paul Kaplan Published on June 18, 2021 “The prestige of Ferrari is enormous,”... [content] => Array ( [encoded] =>

Translated by

Paul Kaplan

Published on



June 18, 2021

“The prestige of Ferrari is enormous,” said Nicola Boari, the executive overseeing the repositioning of Ferrari, probably Italy’s most famous brand.

Even more recognizable than big names in fashion like Gucci or Giorgio Armani, Ferrari is an immediately familiar name to billions of people around the world. A brand synonymous with luxury, excellence, heritage and performance – qualities not always found in the licensed products that bear its name.

Last weekend, Ferrari launched its first full-fledged fashion collection, designed by Rocco Iannone, a stylist who has worked with many big house studios, such as Armani and Dolce & Gabbana.

Ferrari staged the collection in its car factory in Maranello; the models paraded directly on the production line. Its Formula 1 drivers, Carlos Sainz and Charles Leclerc, sat in the front row, alongside John Elkann, the CEO of Fiat Group, Italy’s richest conglomerate – which controls Ferrari.

?Ferrari stands for Italian excellence and the best of our country’s creativity. Today’s parade, organized in our factory, and the openings of the Ferrari boutique and the Cavallino restaurant in Maranello are signs of an Italy strengthened and optimistic, ready for growth and renewal, ?explains John Elkann.

The show marked the group’s latest foray into the wide world of high-end fashion. Its Exor division acquired a stake of around 25% in the capital of Christian Louboutin last year, after having bought control of the Chinese luxury brand Shang Xia from Hermès.

In recent times, rumors have been circulating in Italy about Exor’s intentions towards the house Giorgio Armani – the 86-year-old creator told a journalist from Vogue that he was tempted by an “Italian solution” for the future of his brand.

When asked the question directly, John Elkann takes on a mysterious air, smiles and ends up answering, “Let’s take care of this project first, okay?”

This one was wearing one of the “Testarossa” print technical shirts designed by Rocco Iannone. The role of the latter at Ferrari? “Discovering the essence of Ferrari and expressing it in fashion. It’s often easier when you come from the outside. And in my opinion, Rocco has won the bet.”

Model transformation

The project marks a significant turning point for Ferrari, which has multiple licenses – from miniature $ 50 models to Lego racing car kits. Ferrari’s drivers have been crowned world champions 15 times, more than any other rival, so much so that their red cars are of almost sacred value to fans. The 1963 250 GTO model is the most expensive car in history, selling for $ 70 million.

“We need to move from a licensed brand to a full-fledged lifestyle brand,” Nicola Boari told us the day before the show at Cavallino, the brand’s famous restaurant, which also benefited from a major modernization.

Ferrari recently appointed Massimo Bottura, Italy’s most famous chef, whose restaurant in Modena, Osteria Francescana, is one of the best in the world according to the Michelin guide, to oversee its Cavallino restaurant. Four stars: three red for cooking, one green for recycling surplus food.

This weekend, the guests tasted the brilliantly avant-garde dishes of Massimo Bottura, such as the parmesan creme caramel or the succulent beef surrounded by a selection of sauces, presented on a square plate resembling a painting by Damien Hirst. .

“It’s much cheaper to just sign more licenses”, Nicola Boari

The magnificent transformation of the Cavallino is the work of modernist architect India Mahdavi. You can still see the charming back room where founder Enzo Ferrari had dinner with his closest friends and staff. This is also where customers still go for lunch today before picking up their new Ferrari. After coffee, a huge shutter rises to reveal their new racing car.

Much like a Kelly bag, part of the mystique of a Ferrari lies in its rarity. If you order an entry-level Ferrari Roma, you have to pay around 250,000 euros and wait 12 months to get it back.

The brand was listed on the New York Stock Exchange five years ago and, despite producing just 10,000 cars per year and annual revenues of around four billion euros, it now boasts a market capitalization of about $ 50 billion.

Photo : Ferrari – Foto: Ferrari

But the main element of this new diversification of products will be fashion – clothing for women, men and children. This diversification will be rolled out in six stages over the next 12 months.

The first items have been available since the end of the parade on the Ferrari website and on that of the most prestigious Italian e-commerce site, Luisa Via Roma, which takes over and extends the selection of famous Florentine boutiques.

But it remains to be seen what resonance the brand will find in international retail stores. Ferrari executives have already scheduled meetings with big names like Harrods and Neiman Marcus.

Also important were the people sitting next to John Elkann in the front row: Sir Jony Ive, the legendary Apple product designer, who now runs his own consulting business, and Marc Newson, the energetic Australian design star, which has been designing technological luggage for Ferrari for several years.

Neither of them – who for one reason or another both wore sailor tops – have revealed their next project with Ferrari, but their presence shows just how much the car brand wants to diversify its product line. .

All these activities require a significant capital investment – several tens of millions of euros. While its old business model, based on licenses, made the money flow, with significant royalties and annual sales of more than a billion euros.

“It’s much cheaper to just sign more licenses, that’s for sure. Fiat is making a financial commitment, as John Elkann has reminded me more than once,” smiles Nicola Boari with a wink. .

All rights of reproduction and representation reserved.
© 2021 FashionNetwork.com

.

) [summary] => Translated by Paul Kaplan Published on June 18, 2021 “The prestige of Ferrari is enormous,”... [atom_content] =>

Translated by

Paul Kaplan

Published on



June 18, 2021

“The prestige of Ferrari is enormous,” said Nicola Boari, the executive overseeing the repositioning of Ferrari, probably Italy’s most famous brand.

Even more recognizable than big names in fashion like Gucci or Giorgio Armani, Ferrari is an immediately familiar name to billions of people around the world. A brand synonymous with luxury, excellence, heritage and performance – qualities not always found in the licensed products that bear its name.

Last weekend, Ferrari launched its first full-fledged fashion collection, designed by Rocco Iannone, a stylist who has worked with many big house studios, such as Armani and Dolce & Gabbana.

Ferrari staged the collection in its car factory in Maranello; the models paraded directly on the production line. Its Formula 1 drivers, Carlos Sainz and Charles Leclerc, sat in the front row, alongside John Elkann, the CEO of Fiat Group, Italy’s richest conglomerate – which controls Ferrari.

?Ferrari stands for Italian excellence and the best of our country’s creativity. Today’s parade, organized in our factory, and the openings of the Ferrari boutique and the Cavallino restaurant in Maranello are signs of an Italy strengthened and optimistic, ready for growth and renewal, ?explains John Elkann.

The show marked the group’s latest foray into the wide world of high-end fashion. Its Exor division acquired a stake of around 25% in the capital of Christian Louboutin last year, after having bought control of the Chinese luxury brand Shang Xia from Hermès.

In recent times, rumors have been circulating in Italy about Exor’s intentions towards the house Giorgio Armani – the 86-year-old creator told a journalist from Vogue that he was tempted by an “Italian solution” for the future of his brand.

When asked the question directly, John Elkann takes on a mysterious air, smiles and ends up answering, “Let’s take care of this project first, okay?”

This one was wearing one of the “Testarossa” print technical shirts designed by Rocco Iannone. The role of the latter at Ferrari? “Discovering the essence of Ferrari and expressing it in fashion. It’s often easier when you come from the outside. And in my opinion, Rocco has won the bet.”

Model transformation

The project marks a significant turning point for Ferrari, which has multiple licenses – from miniature $ 50 models to Lego racing car kits. Ferrari’s drivers have been crowned world champions 15 times, more than any other rival, so much so that their red cars are of almost sacred value to fans. The 1963 250 GTO model is the most expensive car in history, selling for $ 70 million.

“We need to move from a licensed brand to a full-fledged lifestyle brand,” Nicola Boari told us the day before the show at Cavallino, the brand’s famous restaurant, which also benefited from a major modernization.

Ferrari recently appointed Massimo Bottura, Italy’s most famous chef, whose restaurant in Modena, Osteria Francescana, is one of the best in the world according to the Michelin guide, to oversee its Cavallino restaurant. Four stars: three red for cooking, one green for recycling surplus food.

This weekend, the guests tasted the brilliantly avant-garde dishes of Massimo Bottura, such as the parmesan creme caramel or the succulent beef surrounded by a selection of sauces, presented on a square plate resembling a painting by Damien Hirst. .

“It’s much cheaper to just sign more licenses”, Nicola Boari

The magnificent transformation of the Cavallino is the work of modernist architect India Mahdavi. You can still see the charming back room where founder Enzo Ferrari had dinner with his closest friends and staff. This is also where customers still go for lunch today before picking up their new Ferrari. After coffee, a huge shutter rises to reveal their new racing car.

Much like a Kelly bag, part of the mystique of a Ferrari lies in its rarity. If you order an entry-level Ferrari Roma, you have to pay around 250,000 euros and wait 12 months to get it back.

The brand was listed on the New York Stock Exchange five years ago and, despite producing just 10,000 cars per year and annual revenues of around four billion euros, it now boasts a market capitalization of about $ 50 billion.

Photo : Ferrari – Foto: Ferrari

But the main element of this new diversification of products will be fashion – clothing for women, men and children. This diversification will be rolled out in six stages over the next 12 months.

The first items have been available since the end of the parade on the Ferrari website and on that of the most prestigious Italian e-commerce site, Luisa Via Roma, which takes over and extends the selection of famous Florentine boutiques.

But it remains to be seen what resonance the brand will find in international retail stores. Ferrari executives have already scheduled meetings with big names like Harrods and Neiman Marcus.

Also important were the people sitting next to John Elkann in the front row: Sir Jony Ive, the legendary Apple product designer, who now runs his own consulting business, and Marc Newson, the energetic Australian design star, which has been designing technological luggage for Ferrari for several years.

Neither of them – who for one reason or another both wore sailor tops – have revealed their next project with Ferrari, but their presence shows just how much the car brand wants to diversify its product line. .

All these activities require a significant capital investment – several tens of millions of euros. While its old business model, based on licenses, made the money flow, with significant royalties and annual sales of more than a billion euros.

“It’s much cheaper to just sign more licenses, that’s for sure. Fiat is making a financial commitment, as John Elkann has reminded me more than once,” smiles Nicola Boari with a wink. .

All rights of reproduction and representation reserved.
© 2021 FashionNetwork.com

.

[date_timestamp] => 1628242760 ) [3] => Array ( [title] => Neiman Marcus appoints fashion and lifestyle director [link] => https://brandnewstores.com/lifestyle/2021/08/06/neiman-marcus-appoints-fashion-and-lifestyle-director/ [dc] => Array ( [creator] => Peter Crossley ) [pubdate] => Fri, 06 Aug 2021 09:08:30 +0000 [category] => LifestyleappointsdirectorfashionMarcusmeta_keywordsNeiman [guid] => https://brandnewstores.com/lifestyle/2021/08/06/neiman-marcus-appoints-fashion-and-lifestyle-director/ [description] => Translated by Clementine Martin Published on June 18, 2021 While commercial activity is booming across... [content] => Array ( [encoded] =>

Translated by

Clementine Martin

Published on



June 18, 2021

While commercial activity is booming across the Atlantic, here is an appointment that should interest the export directors of European brands. The American department store chain Neiman Marcus announced on Thursday the arrival of Lisa Aiken as fashion and lifestyle director. The latter previously held the position of Fashion and Purchasing Director at Moda Operandi.

This job creation is part of the reorganization of the company’s merchandising and planning teams. Lisa Aiken will take up her post on August 9 and will be responsible for supporting Neiman Marcus in its takeover, which has already begun with the addition of nearly 50 emerging or recognized brands to its portfolio, the launch of 20 exclusive offers and capsules and the implementation of place of unique experiences with existing partners since this spring.

More specifically, Lisa Aiken will be responsible for providing her expertise to identify emerging brands, discover new trends and identify new services in the fashion and lifestyle sectors. She will report to Lana Todorovich, President and Chief Merchandising Officer of Neiman Marcus Group.

“We were looking for an international fashion leader, a digital native to help accelerate the growth of Neiman Marcus’ brand portfolio in a new perspective,” summarizes Lana Todorovich. “I look forward to working with the teams and our partner brands to create an avant-garde and exclusive experience for Neiman Marcus customers,” says Lisa Aiken.

Neiman Marcus announced a few days ago his intention to acquire the technology start-up Stylyze, aimed at improving the online shopping experience and founded in Seattle by an all-female team. As a reminder, the department store chain came out of its bankruptcy proceedings in September, after declaring itself insolvent at the height of the Covid-19 pandemic.

All rights of reproduction and representation reserved.
© 2021 FashionNetwork.com

.

) [summary] => Translated by Clementine Martin Published on June 18, 2021 While commercial activity is booming across... [atom_content] =>

Translated by

Clementine Martin

Published on



June 18, 2021

While commercial activity is booming across the Atlantic, here is an appointment that should interest the export directors of European brands. The American department store chain Neiman Marcus announced on Thursday the arrival of Lisa Aiken as fashion and lifestyle director. The latter previously held the position of Fashion and Purchasing Director at Moda Operandi.

This job creation is part of the reorganization of the company’s merchandising and planning teams. Lisa Aiken will take up her post on August 9 and will be responsible for supporting Neiman Marcus in its takeover, which has already begun with the addition of nearly 50 emerging or recognized brands to its portfolio, the launch of 20 exclusive offers and capsules and the implementation of place of unique experiences with existing partners since this spring.

More specifically, Lisa Aiken will be responsible for providing her expertise to identify emerging brands, discover new trends and identify new services in the fashion and lifestyle sectors. She will report to Lana Todorovich, President and Chief Merchandising Officer of Neiman Marcus Group.

“We were looking for an international fashion leader, a digital native to help accelerate the growth of Neiman Marcus’ brand portfolio in a new perspective,” summarizes Lana Todorovich. “I look forward to working with the teams and our partner brands to create an avant-garde and exclusive experience for Neiman Marcus customers,” says Lisa Aiken.

Neiman Marcus announced a few days ago his intention to acquire the technology start-up Stylyze, aimed at improving the online shopping experience and founded in Seattle by an all-female team. As a reminder, the department store chain came out of its bankruptcy proceedings in September, after declaring itself insolvent at the height of the Covid-19 pandemic.

All rights of reproduction and representation reserved.
© 2021 FashionNetwork.com

.

[date_timestamp] => 1628240910 ) [4] => Array ( [title] => Orient Express launches a collection of lifestyle objects [link] => https://brandnewstores.com/lifestyle/2021/08/06/orient-express-launches-a-collection-of-lifestyle-objects/ [dc] => Array ( [creator] => Peter Crossley ) [pubdate] => Fri, 06 Aug 2021 08:37:30 +0000 [category] => LifestyleCollectionExpresslaunchesmeta_keywordsobjectsOrient [guid] => https://brandnewstores.com/lifestyle/2021/08/06/orient-express-launches-a-collection-of-lifestyle-objects/ [description] => After announcing its development in the luxury hotel industry with the launch in 2023 of... [content] => Array ( [encoded] =>

After announcing its development in the luxury hotel industry with the launch in 2023 of its first hotel, the Orient Express brand wishes to assert its positioning in the art of living and luxury and will inaugurate on July 15 a corner of 120 square meters on the ground floor of the Samaritaine.

The opportunity for Orient Express and its vice-president Guillaume de Saint Lager to present a first collection of travel objects. “Through it, it is all the expression of an art of living according to Orient Express which is revealed to the public, he explains. An idea which joins the vision of the founder Georges Nagelmackers, first to put forward the talented craftsmen and unique know-how, and which today unveils eighteen collaborations with creators and artisans around cultural items, fashion accessories, art and design objects offered in limited editions . “

Entitled “Steam Dream”, the collection will put in the spotlight talents, for some contemporaries of the legend Orient Express, such as Duvelleroy fans, the British Smythson leather goods or the Au Départ luggage, with which Orient Express has collaborated around a line of tailor-made bags, accessories and lounge trunks.

“A natural association between our two houses,” explains Guillaume de Saint Lager, both nurtured by a powerful railway imagination, Au Départ having even started its history with the opening of a first store located just opposite the Gare du North to Paris. “

The Orient Express X Maison Bonnet – DR collaboration

Other brands such as Maison Bonnet, a specialist in buffalo horn glasses popular with celebrities, will participate in the operation, with the decoration and house brands Trudon, Dumas Paris, Francesco Maglia, Bernardaud and Casarialto completing the campaign. battalion of collaborations.

In addition to the space designed by the Samaritaine by designer Hugo Toro, Orient Express recently unveiled its new site, on which you can discover its online magazine. High-Life and access from July 15 to its e-shop area which presents all the brand’s collaborations. “A first chapter, concludes Guillaume de Saint Lager, called to open others.”

All rights of reproduction and representation reserved.
© 2021 FashionNetwork.com

.

) [summary] => After announcing its development in the luxury hotel industry with the launch in 2023 of... [atom_content] =>

After announcing its development in the luxury hotel industry with the launch in 2023 of its first hotel, the Orient Express brand wishes to assert its positioning in the art of living and luxury and will inaugurate on July 15 a corner of 120 square meters on the ground floor of the Samaritaine.

The opportunity for Orient Express and its vice-president Guillaume de Saint Lager to present a first collection of travel objects. “Through it, it is all the expression of an art of living according to Orient Express which is revealed to the public, he explains. An idea which joins the vision of the founder Georges Nagelmackers, first to put forward the talented craftsmen and unique know-how, and which today unveils eighteen collaborations with creators and artisans around cultural items, fashion accessories, art and design objects offered in limited editions . “

Entitled “Steam Dream”, the collection will put in the spotlight talents, for some contemporaries of the legend Orient Express, such as Duvelleroy fans, the British Smythson leather goods or the Au Départ luggage, with which Orient Express has collaborated around a line of tailor-made bags, accessories and lounge trunks.

“A natural association between our two houses,” explains Guillaume de Saint Lager, both nurtured by a powerful railway imagination, Au Départ having even started its history with the opening of a first store located just opposite the Gare du North to Paris. “

The Orient Express X Maison Bonnet – DR collaboration

Other brands such as Maison Bonnet, a specialist in buffalo horn glasses popular with celebrities, will participate in the operation, with the decoration and house brands Trudon, Dumas Paris, Francesco Maglia, Bernardaud and Casarialto completing the campaign. battalion of collaborations.

In addition to the space designed by the Samaritaine by designer Hugo Toro, Orient Express recently unveiled its new site, on which you can discover its online magazine. High-Life and access from July 15 to its e-shop area which presents all the brand’s collaborations. “A first chapter, concludes Guillaume de Saint Lager, called to open others.”

All rights of reproduction and representation reserved.
© 2021 FashionNetwork.com

.

[date_timestamp] => 1628239050 ) [5] => Array ( [title] => Coffee is good for athletic performance, here?s why [link] => https://brandnewstores.com/lifestyle/2021/08/06/coffee-is-good-for-athletic-performance-heres-why/ [dc] => Array ( [creator] => Peter Crossley ) [pubdate] => Fri, 06 Aug 2021 08:06:21 +0000 [category] => LifestyleAthleticcaféCoffeeGoodHeresperformance [guid] => https://brandnewstores.com/lifestyle/2021/08/06/coffee-is-good-for-athletic-performance-heres-why/ [description] => Coffee, one of the most popular drinks in the world, confirms itself as an important... [content] => Array ( [encoded] =>

Coffee, one of the most popular drinks in the world, confirms itself as an important ally both for those who do not want to miss any of the competitions broadcast on television, even at night, but also for the athletes who will try to win. a medal and break world records. The fact that caffeine is useful for athletes is not new; it is found in many energy and isotonic drinks.

Before running, training or cycling, before anaerobic physical exertion, it serves to increase athletic performance. This is recalled by a large meta-analysis of 21 studies published in the British Journal of Sports Medicine, according to which caffeine can bring multiple benefits in the sport. In particular, it can improve muscle endurance and appears to have a stronger positive effect on aerobic activities than on anaerobic activities.

Dr JW Langer, nutrition expert and professor of medical pharmacology at the University of Copenhagen, said: ?When it comes to coffee and caffeine, the results are clear: caffeine can help improve performance. studies show that athletes who consume caffeine before a race or sporting event are able to go faster, hold longer, and recover faster than those who don’t get that extra boost. especially true for endurance activities, such as cross-country running.

All the benefits of coffee in different sports

1. Better performance for coffee lovers: Several studies, including one on endurance exercise and jumping and another on a 5km cycling time trial, have shown that caffeine leads to improvement. sports activity among regular and occasional users.

2. Increased alertness and reflexes: Low to moderate caffeine consumption before or during exercise can help improve certain key cognitive functions in sport, including energy levels, mood, reaction time. and memory.

3. Drinking Coffee Helps Maintain Hydration: Although caffeine can have a mild diuretic effect, drinking a cup of coffee contributes to the body’s daily fluid intake.

4. Faster runners: Research has shown that drinking a cup of coffee before a 1 mile run can improve male runners’ times by 2%. Athletes who drank caffeinated coffee ran about 4 seconds faster than those who drank decaffeinated coffee, while those who drank a placebo ran 5 seconds faster.

5. Improves performance over medium distances: A study of amateur runners showed that taking caffeine supplements during a 5 km run was more beneficial than taking a placebo.

6. The ally of footballers: caffeine, taken 5 to 60 minutes before training, could produce significant beneficial effects in footballers, particularly in terms of jumping, sprinting and distance, as well as improving the time of exhaustion, the height of the jump in counter-movement and the perception of the effort. This data, which contrasts with another study which found no particular benefit to caffeine, which remains safe, shows that it is essential to continue to study the relationship between sport and coffee.

Via GQ Italie

.

) [summary] => Coffee, one of the most popular drinks in the world, confirms itself as an important... [atom_content] =>

Coffee, one of the most popular drinks in the world, confirms itself as an important ally both for those who do not want to miss any of the competitions broadcast on television, even at night, but also for the athletes who will try to win. a medal and break world records. The fact that caffeine is useful for athletes is not new; it is found in many energy and isotonic drinks.

Before running, training or cycling, before anaerobic physical exertion, it serves to increase athletic performance. This is recalled by a large meta-analysis of 21 studies published in the British Journal of Sports Medicine, according to which caffeine can bring multiple benefits in the sport. In particular, it can improve muscle endurance and appears to have a stronger positive effect on aerobic activities than on anaerobic activities.

Dr JW Langer, nutrition expert and professor of medical pharmacology at the University of Copenhagen, said: ?When it comes to coffee and caffeine, the results are clear: caffeine can help improve performance. studies show that athletes who consume caffeine before a race or sporting event are able to go faster, hold longer, and recover faster than those who don’t get that extra boost. especially true for endurance activities, such as cross-country running.

All the benefits of coffee in different sports

1. Better performance for coffee lovers: Several studies, including one on endurance exercise and jumping and another on a 5km cycling time trial, have shown that caffeine leads to improvement. sports activity among regular and occasional users.

2. Increased alertness and reflexes: Low to moderate caffeine consumption before or during exercise can help improve certain key cognitive functions in sport, including energy levels, mood, reaction time. and memory.

3. Drinking Coffee Helps Maintain Hydration: Although caffeine can have a mild diuretic effect, drinking a cup of coffee contributes to the body’s daily fluid intake.

4. Faster runners: Research has shown that drinking a cup of coffee before a 1 mile run can improve male runners’ times by 2%. Athletes who drank caffeinated coffee ran about 4 seconds faster than those who drank decaffeinated coffee, while those who drank a placebo ran 5 seconds faster.

5. Improves performance over medium distances: A study of amateur runners showed that taking caffeine supplements during a 5 km run was more beneficial than taking a placebo.

6. The ally of footballers: caffeine, taken 5 to 60 minutes before training, could produce significant beneficial effects in footballers, particularly in terms of jumping, sprinting and distance, as well as improving the time of exhaustion, the height of the jump in counter-movement and the perception of the effort. This data, which contrasts with another study which found no particular benefit to caffeine, which remains safe, shows that it is essential to continue to study the relationship between sport and coffee.

Via GQ Italie

.

[date_timestamp] => 1628237181 ) [6] => Array ( [title] => ?Sauvage Poésie?: Burton of London launches lifestyle concept store [link] => https://brandnewstores.com/lifestyle/2021/08/06/sauvage-poesie-burton-of-london-launches-lifestyle-concept-store/ [dc] => Array ( [creator] => Peter Crossley ) [pubdate] => Fri, 06 Aug 2021 07:35:23 +0000 [category] => LifestyleBurtonConceptlaunchesLondonmeta_keywordsPoésieSauvageStore [guid] => https://brandnewstores.com/lifestyle/2021/08/06/sauvage-poesie-burton-of-london-launches-lifestyle-concept-store/ [description] => ‘Sauvage Poésie’ is an appellation that must intrigue strollers in the streets of Trouville-sur-Mer. In... [content] => Array ( [encoded] =>

‘Sauvage Poésie’ is an appellation that must intrigue strollers in the streets of Trouville-sur-Mer. In recent days, a new concept store bringing together fashion, beauty, decoration and food products has just opened its doors under this enigmatic name on Boulevard Fernand Moureaux: this is a format designed by the teams of the men’s and women’s fashion brand Burton of London, taken over last November by Thierry Le Guénic. A multibrand store with test value, which will be able to extend its web widely in France if success is met.

‘Sauvage Poésie’ has set up in lieu of a Burton of London store, which has nearly 125 units in France. “Our observation is that the fashion retail model must be renewed: traffic has been declining for ten years, and, even if we made better collections, footfall and transformation would continue to decline. The brand, including the clientele is aging, has very strong assets: its stores of 250 to 400 square meters very well located in the city center “, explains Anne-Laure Couplet, Managing Director of Burton of London since 2019, who has partnered with Thierry Le Guénic to take over the chain previously belonging to the Omnium group. “We have to create value in terms of the offer and the basket, and our intention with ‘Sauvage Poésie’ is to offer a premium, lifestyle and responsible concept store”.

About thirty openings planned

Riding on a societal trend of ‘back to green’ in particular stemming from the health crisis, the format hopes to attract Parisians and inhabitants of metropolitan areas who choose to settle in provincial towns, where most of the points of sale of the chain rather known for its formal fashion. Because the objective, if the trial is transformed and if the cash flow allows it, is to quickly convert around thirty Burton of London stores under the ‘Sauvage Poésie’ banner.

In Trouville, the Burton of London sign has faded in favor of a new concept – DR

An internal team is dedicated to curating the offer, focused on “good vibes” products. On the fashion side, we find clothes signed Burton of London (but only from the more casual collection), silk dresses from the Aimée Private Collection label, Ellozze jumpsuits, and Faguo or Pataugas shoes. In the beauty department, the organic skincare brand Kadalys was selected, as were the soaps, scents and candles made in France by Rose et Marius.

On the cultural side, a partnership has been signed with the publisher Phaidon. The idea is also to forge local commercial relations: in Trouville, the shop offers coffee from a local roaster and ice cream from Deauvillaise Martine Lambert. The assortment of ‘Sauvage Poésie’ – a name that must evoke both a bohemian / romantic side and a more raw aspect – will evolve over the seasons.

Decor, relaxation area, books … the space is airy and invites you to relax – DR

This concept is an opportunity for Thierry Le Guénic to market the range of brands that the manager has bought in recent years, namely Habitat decor, Lejaby lingerie and Rasurel swimsuits. But the starting point “was above all not to say to ourselves ‘how do we box the brands taken over by Thierry Le Guénic?’, Emphasizes Anne-Laure Couplet. We first wondered which brands could enter a premium store. and lifestyle, with the primary idea of ??saving the Burton stores, not of feeding the shareholder “.

Commercially, it is also a new mode of operation to be understood. ‘Sauvage Poésie’ has opted for the concession model, and therefore does not own the stock of guest brands. “We made the choice to change our economic model, and to invest in a new concept. Faced with the retail crisis, we could have closed 50 stores, but we preferred to make a daring bet”, affirms the one who also manages the Paule Ka label, also passed under the bosom of Thierry le Guénic last February. The products for the home signed Habitat have also met with great success since the opening, in a locality where decoration is not very present in the heart of the city.

Burton of London’s laid-back offering finds its place here – DR

Stop discounts at all costs, the concept, with its more upscale positioning, will not run promotions outside of sales. “We have to get out of this negative equation. We are going to sell less, but better, with an average basket that we hope will be higher,” predicts Anne-Laure Couplet. While the pooling of points of sale is increasing, this new proposition in the fashion retail landscape will undoubtedly be scrutinized by professionals in the sector.

All rights of reproduction and representation reserved.
© 2021 FashionNetwork.com

.

) [summary] => ‘Sauvage Poésie’ is an appellation that must intrigue strollers in the streets of Trouville-sur-Mer. In... [atom_content] =>

‘Sauvage Poésie’ is an appellation that must intrigue strollers in the streets of Trouville-sur-Mer. In recent days, a new concept store bringing together fashion, beauty, decoration and food products has just opened its doors under this enigmatic name on Boulevard Fernand Moureaux: this is a format designed by the teams of the men’s and women’s fashion brand Burton of London, taken over last November by Thierry Le Guénic. A multibrand store with test value, which will be able to extend its web widely in France if success is met.

‘Sauvage Poésie’ has set up in lieu of a Burton of London store, which has nearly 125 units in France. “Our observation is that the fashion retail model must be renewed: traffic has been declining for ten years, and, even if we made better collections, footfall and transformation would continue to decline. The brand, including the clientele is aging, has very strong assets: its stores of 250 to 400 square meters very well located in the city center “, explains Anne-Laure Couplet, Managing Director of Burton of London since 2019, who has partnered with Thierry Le Guénic to take over the chain previously belonging to the Omnium group. “We have to create value in terms of the offer and the basket, and our intention with ‘Sauvage Poésie’ is to offer a premium, lifestyle and responsible concept store”.

About thirty openings planned

Riding on a societal trend of ‘back to green’ in particular stemming from the health crisis, the format hopes to attract Parisians and inhabitants of metropolitan areas who choose to settle in provincial towns, where most of the points of sale of the chain rather known for its formal fashion. Because the objective, if the trial is transformed and if the cash flow allows it, is to quickly convert around thirty Burton of London stores under the ‘Sauvage Poésie’ banner.

In Trouville, the Burton of London sign has faded in favor of a new concept – DR

An internal team is dedicated to curating the offer, focused on “good vibes” products. On the fashion side, we find clothes signed Burton of London (but only from the more casual collection), silk dresses from the Aimée Private Collection label, Ellozze jumpsuits, and Faguo or Pataugas shoes. In the beauty department, the organic skincare brand Kadalys was selected, as were the soaps, scents and candles made in France by Rose et Marius.

On the cultural side, a partnership has been signed with the publisher Phaidon. The idea is also to forge local commercial relations: in Trouville, the shop offers coffee from a local roaster and ice cream from Deauvillaise Martine Lambert. The assortment of ‘Sauvage Poésie’ – a name that must evoke both a bohemian / romantic side and a more raw aspect – will evolve over the seasons.

Decor, relaxation area, books … the space is airy and invites you to relax – DR

This concept is an opportunity for Thierry Le Guénic to market the range of brands that the manager has bought in recent years, namely Habitat decor, Lejaby lingerie and Rasurel swimsuits. But the starting point “was above all not to say to ourselves ‘how do we box the brands taken over by Thierry Le Guénic?’, Emphasizes Anne-Laure Couplet. We first wondered which brands could enter a premium store. and lifestyle, with the primary idea of ??saving the Burton stores, not of feeding the shareholder “.

Commercially, it is also a new mode of operation to be understood. ‘Sauvage Poésie’ has opted for the concession model, and therefore does not own the stock of guest brands. “We made the choice to change our economic model, and to invest in a new concept. Faced with the retail crisis, we could have closed 50 stores, but we preferred to make a daring bet”, affirms the one who also manages the Paule Ka label, also passed under the bosom of Thierry le Guénic last February. The products for the home signed Habitat have also met with great success since the opening, in a locality where decoration is not very present in the heart of the city.

Burton of London’s laid-back offering finds its place here – DR

Stop discounts at all costs, the concept, with its more upscale positioning, will not run promotions outside of sales. “We have to get out of this negative equation. We are going to sell less, but better, with an average basket that we hope will be higher,” predicts Anne-Laure Couplet. While the pooling of points of sale is increasing, this new proposition in the fashion retail landscape will undoubtedly be scrutinized by professionals in the sector.

All rights of reproduction and representation reserved.
© 2021 FashionNetwork.com

.

[date_timestamp] => 1628235323 ) [7] => Array ( [title] => House of Tribes: the new Parisian fashion and lifestyle event 100% phygital [link] => https://brandnewstores.com/lifestyle/2021/08/06/house-of-tribes-the-new-parisian-fashion-and-lifestyle-event-100-phygital/ [dc] => Array ( [creator] => Peter Crossley ) [pubdate] => Fri, 06 Aug 2021 07:04:02 +0000 [category] => LifestyleeventfashionHousemeta_keywordsParisianphygitalTribes [guid] => https://brandnewstores.com/lifestyle/2021/08/06/house-of-tribes-the-new-parisian-fashion-and-lifestyle-event-100-phygital/ [description] => After eight years at WSN, notably as Director of Sales, Marketing and Digital, Jon Lipfeld... [content] => Array ( [encoded] =>

After eight years at WSN, notably as Director of Sales, Marketing and Digital, Jon Lipfeld is embarking on a new professional project with House of Tribes (HOT), which aims to unite the fashion and lifestyle while bringing together the activities of wholesale and retail, physical and digital, but also business and “good time”. A challenge that begins in a newly inaugurated place, La Caserne, whose values ??and mission HOT shares: to imagine the fashion of tomorrow. Enough to animate the capital from September 30 to October 2, during Paris Fashion Week.

FashionNetwork: How was HOT born?

Jon Lipfeld: The project was born and matured during these last months. I left Who’s Next on October 31, 2020 to take a step back and give myself the opportunity to do other things like writing the book Luxury & Resilience Eric Briones, alongside other authors, give courses, coach eco-responsible start-ups? But with the Covid, I was often asked about the future of trade fairs and events in the broad sense. I am above all an entrepreneur and I wanted to invent this future, to challenge myself from a blank sheet of paper.

FN: Exactly, where are we with trade fairs today, and how can we reinvent them?

JL: In the last ten years, there have been enormous changes in the wholesale business, to which a fair is linked. New needs and behaviors have appeared but this type of event has remained binary: we buy and sell. You need an immediate return on investment. What I learned during all these years is why I liked working in events, how to do it and suddenly, with the current thinking, to ask myself what to propose different in this context. Because that’s where we have to reinvent things. The Covid has changed the way of communicating, of doing business, everything has become ultra-digital. Every month, fundraising takes place on digital platforms; the retailers can develop their business on Instagram, online … However, the pandemic has shown that the physical link remains invaluable.

FN: What will HOT offer?

JL : Already, I prefer to ban the words “salon”, “stand” or “showroom” from my vocabulary. HOT aims to co-create events, to be of service to people who want to meet. The idea is to bring a differentiating and creative experience. I have a strong belief in digital and the art of using it to make the physical experience even better. It’s not just the return on investment (ROI) that matters, but what I would also call the return on emotion (ROE). There is an English word that I like very much that condenses this, it is “serendipity”. Namely: to make by chance an unexpected and fruitful discovery. For me, that sums up the heart of events.

FN: So, if we’re not talking about stand or business directly, what are we talking about on HOT?

JL : For the launch of this first meeting at La Caserne, it is quite naturally the communities present that will create the event. The place defines the subject: responsible fashion, ecological transition. We start from an ecosystem where I will add my paw. We will also be at the heart of Paris Fashion Week that we will use for as many connections as possible.

Concretely, 40 to 50 brands will be present on site, selected by Clémence Cahu, who takes the artistic direction and curation of this very first event dedicated to designers and fashion brands. fashion and lifestyle premium. Everyone will express themselves as a concept retail in order to arouse envy.

At the same time, conferences will be held relayed by video broadcast on our event platform. There will be showrooms connected via our video platform. The whole is intended to allow participants to meet, that creators can exchange (they agree not to stay on their stand non-stop, editor’s note), attend conferences, learn. This is the “bootcamp” spirit. The place with its restaurant, rooftop and even its nightclub will reinforce the convivial side and the meetings. You have to see this as a special communication operation, everyone to challenge themselves to make this moment a unique, crazy meeting … HOT’s vocation is to arouse connection, to be aspirational, to create ’emulation?

FN: What will be the place of the international?

JL : Essential. A major event is missing on the Place de Paris to (re) connect internationally. For this, on site, everything will be done in English for conferences and meetings. HOT is here to spark connections by live, in physics, in digital via surveys, chats, rooms following the lectures. Finally, another challenge, the team I have assembled is multicultural and we work in english first !

FN: Undisclosed is the theme of this first HOT, so not everything is revealed?

JL : Indeed, it was our code name but I think the theme will stay and is very suitable. We want to surprise until the end. The human and the emotion will be at the rendezvous.

All rights of reproduction and representation reserved.
© 2021 FashionNetwork.com

.

) [summary] => After eight years at WSN, notably as Director of Sales, Marketing and Digital, Jon Lipfeld... [atom_content] =>

After eight years at WSN, notably as Director of Sales, Marketing and Digital, Jon Lipfeld is embarking on a new professional project with House of Tribes (HOT), which aims to unite the fashion and lifestyle while bringing together the activities of wholesale and retail, physical and digital, but also business and “good time”. A challenge that begins in a newly inaugurated place, La Caserne, whose values ??and mission HOT shares: to imagine the fashion of tomorrow. Enough to animate the capital from September 30 to October 2, during Paris Fashion Week.

FashionNetwork: How was HOT born?

Jon Lipfeld: The project was born and matured during these last months. I left Who’s Next on October 31, 2020 to take a step back and give myself the opportunity to do other things like writing the book Luxury & Resilience Eric Briones, alongside other authors, give courses, coach eco-responsible start-ups? But with the Covid, I was often asked about the future of trade fairs and events in the broad sense. I am above all an entrepreneur and I wanted to invent this future, to challenge myself from a blank sheet of paper.

FN: Exactly, where are we with trade fairs today, and how can we reinvent them?

JL: In the last ten years, there have been enormous changes in the wholesale business, to which a fair is linked. New needs and behaviors have appeared but this type of event has remained binary: we buy and sell. You need an immediate return on investment. What I learned during all these years is why I liked working in events, how to do it and suddenly, with the current thinking, to ask myself what to propose different in this context. Because that’s where we have to reinvent things. The Covid has changed the way of communicating, of doing business, everything has become ultra-digital. Every month, fundraising takes place on digital platforms; the retailers can develop their business on Instagram, online … However, the pandemic has shown that the physical link remains invaluable.

FN: What will HOT offer?

JL : Already, I prefer to ban the words “salon”, “stand” or “showroom” from my vocabulary. HOT aims to co-create events, to be of service to people who want to meet. The idea is to bring a differentiating and creative experience. I have a strong belief in digital and the art of using it to make the physical experience even better. It’s not just the return on investment (ROI) that matters, but what I would also call the return on emotion (ROE). There is an English word that I like very much that condenses this, it is “serendipity”. Namely: to make by chance an unexpected and fruitful discovery. For me, that sums up the heart of events.

FN: So, if we’re not talking about stand or business directly, what are we talking about on HOT?

JL : For the launch of this first meeting at La Caserne, it is quite naturally the communities present that will create the event. The place defines the subject: responsible fashion, ecological transition. We start from an ecosystem where I will add my paw. We will also be at the heart of Paris Fashion Week that we will use for as many connections as possible.

Concretely, 40 to 50 brands will be present on site, selected by Clémence Cahu, who takes the artistic direction and curation of this very first event dedicated to designers and fashion brands. fashion and lifestyle premium. Everyone will express themselves as a concept retail in order to arouse envy.

At the same time, conferences will be held relayed by video broadcast on our event platform. There will be showrooms connected via our video platform. The whole is intended to allow participants to meet, that creators can exchange (they agree not to stay on their stand non-stop, editor’s note), attend conferences, learn. This is the “bootcamp” spirit. The place with its restaurant, rooftop and even its nightclub will reinforce the convivial side and the meetings. You have to see this as a special communication operation, everyone to challenge themselves to make this moment a unique, crazy meeting … HOT’s vocation is to arouse connection, to be aspirational, to create ’emulation?

FN: What will be the place of the international?

JL : Essential. A major event is missing on the Place de Paris to (re) connect internationally. For this, on site, everything will be done in English for conferences and meetings. HOT is here to spark connections by live, in physics, in digital via surveys, chats, rooms following the lectures. Finally, another challenge, the team I have assembled is multicultural and we work in english first !

FN: Undisclosed is the theme of this first HOT, so not everything is revealed?

JL : Indeed, it was our code name but I think the theme will stay and is very suitable. We want to surprise until the end. The human and the emotion will be at the rendezvous.

All rights of reproduction and representation reserved.
© 2021 FashionNetwork.com

.

[date_timestamp] => 1628233442 ) [8] => Array ( [title] => Club: Jersey, pre-match, training, lifestyle, the full range of PSG away jersey in photos [link] => https://brandnewstores.com/lifestyle/2021/08/06/club-jersey-pre-match-training-lifestyle-the-full-range-of-psg-away-jersey-in-photos/ [dc] => Array ( [creator] => Peter Crossley ) [pubdate] => Fri, 06 Aug 2021 06:31:57 +0000 [category] => LifestyleClubfullJerseyPhotosprematchPSGrangetraining [guid] => https://brandnewstores.com/lifestyle/2021/08/06/club-jersey-pre-match-training-lifestyle-the-full-range-of-psg-away-jersey-in-photos/ [description] => PSG will launch their away jersey for the 2021/2022 season next week. Here is the... [content] => Array ( [encoded] =>

PSG will launch their away jersey for the 2021/2022 season next week. Here is the big recap of this ?away? range in photos: jersey, pre-match outfit, training outfit or even the so-called lifestyle range.

The new away jersey:

We have already revealed it to you from every angle on several occasions, here are some reminder shots as well as the official launch photos made by PSG:

The version of this away jersey presented by the players is the one that will be worn during the match, we notice a slight difference in the fabric:

The short :

The complete kit:

The warm-up / pre-match jersey:

Again, nothing new if you are used to the site since we unveiled it exclusively last week, with in particular the presence of the Parisian departments on all this pre-match jersey:

Training outfits:

While the new PSG away jersey will be unveiled over the next few days, here are the training outfits that go with it. We find the colors of the away jersey, namely black, white and pink, even if the latter does not always seem to appear in the same tone all the time according to the photos:

The lifestyle range:

NB : For people who will take our photos (sites or social networks), please put a link to our article.

As always, many so-called clothes lifestyle will accompany the release of this new collection. Some are exclusively dedicated to women, as often with Nike in recent years, others only for children:

NB : For people who will take our photos (sites or social networks), please put a link to our article.

) [summary] => PSG will launch their away jersey for the 2021/2022 season next week. Here is the... [atom_content] =>

PSG will launch their away jersey for the 2021/2022 season next week. Here is the big recap of this ?away? range in photos: jersey, pre-match outfit, training outfit or even the so-called lifestyle range.

The new away jersey:

We have already revealed it to you from every angle on several occasions, here are some reminder shots as well as the official launch photos made by PSG:

The version of this away jersey presented by the players is the one that will be worn during the match, we notice a slight difference in the fabric:

The short :

The complete kit:

The warm-up / pre-match jersey:

Again, nothing new if you are used to the site since we unveiled it exclusively last week, with in particular the presence of the Parisian departments on all this pre-match jersey:

Training outfits:

While the new PSG away jersey will be unveiled over the next few days, here are the training outfits that go with it. We find the colors of the away jersey, namely black, white and pink, even if the latter does not always seem to appear in the same tone all the time according to the photos:

The lifestyle range:

NB : For people who will take our photos (sites or social networks), please put a link to our article.

As always, many so-called clothes lifestyle will accompany the release of this new collection. Some are exclusively dedicated to women, as often with Nike in recent years, others only for children:

NB : For people who will take our photos (sites or social networks), please put a link to our article.

[date_timestamp] => 1628231517 ) [9] => Array ( [title] => [Interview] Exploring the endless possibilities of lifestyle TVs ? Samsung Global Newsroom [link] => https://brandnewstores.com/lifestyle/2021/08/06/interview-exploring-the-endless-possibilities-of-lifestyle-tvs-samsung-global-newsroom/ [dc] => Array ( [creator] => Peter Crossley ) [pubdate] => Fri, 06 Aug 2021 06:00:56 +0000 [category] => LifestyleendlessExploringglobalInterviewNewsroompossibilitiesSamsungTVs [guid] => https://brandnewstores.com/lifestyle/2021/08/06/interview-exploring-the-endless-possibilities-of-lifestyle-tvs-samsung-global-newsroom/ [description] => ? (Left to right) Kyuseong Lee, Kang-il Chung and Sunwoo Kim, TV lifestyle product planners... [content] => Array ( [encoded] =>

? (Left to right) Kyuseong Lee, Kang-il Chung and Sunwoo Kim, TV lifestyle product planners at Samsung Electronics’ Visual Display Business

The characteristics of televisions continue to evolve according to the latest trends and lifestyles. In this context, the role of television has expanded. Whereas previously it was just a simple entertainment device, the TV has now become a central part of users’ interior design projects.

To keep up with emerging trends, Samsung Electronics has continued to think outside the box by exploring new possibilities for televisions. Since 2015, the company has been constantly pushing the boundaries to develop new looks and features on its TVs and ensure consumers can tailor their TV to their lifestyle. So how did Samsung design their lifestyle TV line-up and what kind of customer experience does it aim to deliver? To find out, Samsung Newsroom sat down with the company’s TV lifestyle product planners, who have contributed to solutions ranging from The Serif to The Terrace.

Lifestyle televisions: becoming more than just a living room accessory

A vivid picture and a sense of immersion are two fundamental things that a TV must deliver, with a well-designed product capable of delivering both. Nowadays, lifestyles are changing and viewing has left the living room, with people preferring to consume their content in the room they are in at the time.

?Our goal was to enable consumers to have a range of different screens for different spaces in their home,? said group leader Kang-il Chung. ?This would allow them to enjoy the content they want, wherever they are, based on Samsung’s ‘Screens Everywhere’ philosophy. Chung’s job is to analyze technology trends and usage patterns, which has allowed him to begin to determine the new features that users expect from their TVs.

?In order to establish concepts for new TV products and functions, we are looking at things like TV usage, interior design trends, and the overall cultural and lifestyle preferences of our users,? explained product planner Kyuseong Lee. During the planning phase, product planners focus on connecting the desired user experience to the essence of the product. By doing this, the team seeks to give the user a better understanding of both the history of the product and the distinct experience it offers. Lee added, ?Rather than just adding a lot of different functions, we are working to clearly define the main concept of the product and then make it different. In this way, we seek to achieve all aspects of the base experience perfectly.

The Serif and The Frame: bring an elegant decoration to your other rooms

Since the time of its invention, television has been considered a living room staple. But now, with a growing number of users also installing TVs in rooms like their bedrooms and offices, that is about to change. In line with this trend, Samsung has expanded what it sees as the living room’s ?TV space? to a range of other rooms. Along with this, the company began to develop televisions that not only suit the interior aesthetics of these other rooms, but include features that match the needs and lifestyles of people using the rooms.

In September 2015, Samsung introduced its first lifestyle TV, The Serif, designed to contribute to users’ interior design projects. The iconic I-shaped design of the Serif was created by the internationally renowned Bouroullec brothers and is an ideal choice for those looking for an aesthetic TV that fits well in any space. ?We looked for a meaningful design that emphasized people and space, and tried to move away from the usual ‘TV look’,? Chung said. ?Many consumers say The Serif looks more like a lifestyle product than a TV. “

The continued efforts of the product planning team to develop new models that integrate well with their surrounding environments have also contributed to the development of The Frame. Resembling a modern photo frame, this TV can be adapted to any interior design style and features an ?art mode? that allows viewers to enjoy artistic masterpieces from the comfort of their own homes. The TV’s sensors are also capable of automatically detecting light intensity and movement. ?Samsung works with world-renowned curators, renowned art galleries, museums and artists to offer a large collection of art through the Art Store,? explained Sunwoo Kim. ?We will continue to work hard to ensure that we are able to display an increasingly wide range of stunning works of art in stunning resolution. “

Think outside the box: the Sero for Generation Y

And Samsung’s ?think outside the box? development philosophy goes beyond space considerations and extends to form. While a typical TV has a horizontal screen in 16: 9 aspect ratio, the increasing use of mobile devices by modern viewers means that watching content on vertical screens is becoming more and more common. The trend of millennials looking at things on their smartphones, in particular, has contributed to the increased prominence of vertically displayed content. Thus, The Sero was developed to answer the question “What if we could rotate the TV screen to better match the lifestyles of millennial users?” “

The Sero is the result of this daring idea. ?Developing the Sero with a rotating screen was a long and difficult journey because it felt like we were exploring uncharted territory,? the product planners said. The team had to take into account a wide range of factors, such as manual or automatic rotation of the screen by the user. The project brought together many different teams with the goal of creating a whole new consumer experience, with their efforts ultimately culminating in ?The Sero?. ?We are seeing an increasing consumption of vertical and short content on social networking sites,? Chung noted. ?And The Sero allows viewers to use screen mirroring to watch this content in an immersive full screen format. “

Extension to other spaces: the first and the terrace

Over time, the focus of Samsung Lifestyle TVs has shifted again. Due to the pandemic, many people prefer to watch movies at home rather than going to the movies these days. The Premiere is specially designed for those who want to create a theater-like environment in their home. This easy-to-install model features a large cinema-like screen with crisp picture quality. ?With The Premiere, you can enjoy your favorite content on an ultra-wide screen from the comfort of your home,? Kim explained. ?With a premium fabric finish, The Premiere is also a great addition to your home decor. “

In today’s climate, more and more people are also using private outdoor spaces such as balconies. In line with these changes in consumer lifestyle, Samsung introduced its first outdoor TV model, The Terrace. With superior water and dust resistance, The Terrace provides an exceptional viewing experience regardless of rain, heat or other adverse weather events. Lee said, ?In the future, the outdoor TV market is expected to grow exponentially. The terrace provides the optimum outdoor viewing experience, delivering exceptionally vivid and detailed images in both sunlight and shade.

As our televisions become more and more important parts of our lives, some argue that product evolution is drawing to a close. But Chung thinks differently, saying that ?there is still an endless range of possibilities for what our televisions could become in the future. He expressed the hope that he and his team will be able to continue to introduce new and varied lifestyle television models to continue to provide new experiences to consumers.

Samsung’s lifestyle TV product planners believe that TVs must continue to evolve in order to keep up with ever-changing lifestyles. ?We want to develop televisions that people want to own and will want to show off,? Kim said. ?Our dream is to build a? lifestyle universe ?where each space is equipped with a lifestyle television adapted to the function of the space.

) [summary] => ? (Left to right) Kyuseong Lee, Kang-il Chung and Sunwoo Kim, TV lifestyle product planners... [atom_content] =>

? (Left to right) Kyuseong Lee, Kang-il Chung and Sunwoo Kim, TV lifestyle product planners at Samsung Electronics’ Visual Display Business

The characteristics of televisions continue to evolve according to the latest trends and lifestyles. In this context, the role of television has expanded. Whereas previously it was just a simple entertainment device, the TV has now become a central part of users’ interior design projects.

To keep up with emerging trends, Samsung Electronics has continued to think outside the box by exploring new possibilities for televisions. Since 2015, the company has been constantly pushing the boundaries to develop new looks and features on its TVs and ensure consumers can tailor their TV to their lifestyle. So how did Samsung design their lifestyle TV line-up and what kind of customer experience does it aim to deliver? To find out, Samsung Newsroom sat down with the company’s TV lifestyle product planners, who have contributed to solutions ranging from The Serif to The Terrace.

Lifestyle televisions: becoming more than just a living room accessory

A vivid picture and a sense of immersion are two fundamental things that a TV must deliver, with a well-designed product capable of delivering both. Nowadays, lifestyles are changing and viewing has left the living room, with people preferring to consume their content in the room they are in at the time.

?Our goal was to enable consumers to have a range of different screens for different spaces in their home,? said group leader Kang-il Chung. ?This would allow them to enjoy the content they want, wherever they are, based on Samsung’s ‘Screens Everywhere’ philosophy. Chung’s job is to analyze technology trends and usage patterns, which has allowed him to begin to determine the new features that users expect from their TVs.

?In order to establish concepts for new TV products and functions, we are looking at things like TV usage, interior design trends, and the overall cultural and lifestyle preferences of our users,? explained product planner Kyuseong Lee. During the planning phase, product planners focus on connecting the desired user experience to the essence of the product. By doing this, the team seeks to give the user a better understanding of both the history of the product and the distinct experience it offers. Lee added, ?Rather than just adding a lot of different functions, we are working to clearly define the main concept of the product and then make it different. In this way, we seek to achieve all aspects of the base experience perfectly.

The Serif and The Frame: bring an elegant decoration to your other rooms

Since the time of its invention, television has been considered a living room staple. But now, with a growing number of users also installing TVs in rooms like their bedrooms and offices, that is about to change. In line with this trend, Samsung has expanded what it sees as the living room’s ?TV space? to a range of other rooms. Along with this, the company began to develop televisions that not only suit the interior aesthetics of these other rooms, but include features that match the needs and lifestyles of people using the rooms.

In September 2015, Samsung introduced its first lifestyle TV, The Serif, designed to contribute to users’ interior design projects. The iconic I-shaped design of the Serif was created by the internationally renowned Bouroullec brothers and is an ideal choice for those looking for an aesthetic TV that fits well in any space. ?We looked for a meaningful design that emphasized people and space, and tried to move away from the usual ‘TV look’,? Chung said. ?Many consumers say The Serif looks more like a lifestyle product than a TV. “

The continued efforts of the product planning team to develop new models that integrate well with their surrounding environments have also contributed to the development of The Frame. Resembling a modern photo frame, this TV can be adapted to any interior design style and features an ?art mode? that allows viewers to enjoy artistic masterpieces from the comfort of their own homes. The TV’s sensors are also capable of automatically detecting light intensity and movement. ?Samsung works with world-renowned curators, renowned art galleries, museums and artists to offer a large collection of art through the Art Store,? explained Sunwoo Kim. ?We will continue to work hard to ensure that we are able to display an increasingly wide range of stunning works of art in stunning resolution. “

Think outside the box: the Sero for Generation Y

And Samsung’s ?think outside the box? development philosophy goes beyond space considerations and extends to form. While a typical TV has a horizontal screen in 16: 9 aspect ratio, the increasing use of mobile devices by modern viewers means that watching content on vertical screens is becoming more and more common. The trend of millennials looking at things on their smartphones, in particular, has contributed to the increased prominence of vertically displayed content. Thus, The Sero was developed to answer the question “What if we could rotate the TV screen to better match the lifestyles of millennial users?” “

The Sero is the result of this daring idea. ?Developing the Sero with a rotating screen was a long and difficult journey because it felt like we were exploring uncharted territory,? the product planners said. The team had to take into account a wide range of factors, such as manual or automatic rotation of the screen by the user. The project brought together many different teams with the goal of creating a whole new consumer experience, with their efforts ultimately culminating in ?The Sero?. ?We are seeing an increasing consumption of vertical and short content on social networking sites,? Chung noted. ?And The Sero allows viewers to use screen mirroring to watch this content in an immersive full screen format. “

Extension to other spaces: the first and the terrace

Over time, the focus of Samsung Lifestyle TVs has shifted again. Due to the pandemic, many people prefer to watch movies at home rather than going to the movies these days. The Premiere is specially designed for those who want to create a theater-like environment in their home. This easy-to-install model features a large cinema-like screen with crisp picture quality. ?With The Premiere, you can enjoy your favorite content on an ultra-wide screen from the comfort of your home,? Kim explained. ?With a premium fabric finish, The Premiere is also a great addition to your home decor. “

In today’s climate, more and more people are also using private outdoor spaces such as balconies. In line with these changes in consumer lifestyle, Samsung introduced its first outdoor TV model, The Terrace. With superior water and dust resistance, The Terrace provides an exceptional viewing experience regardless of rain, heat or other adverse weather events. Lee said, ?In the future, the outdoor TV market is expected to grow exponentially. The terrace provides the optimum outdoor viewing experience, delivering exceptionally vivid and detailed images in both sunlight and shade.

As our televisions become more and more important parts of our lives, some argue that product evolution is drawing to a close. But Chung thinks differently, saying that ?there is still an endless range of possibilities for what our televisions could become in the future. He expressed the hope that he and his team will be able to continue to introduce new and varied lifestyle television models to continue to provide new experiences to consumers.

Samsung’s lifestyle TV product planners believe that TVs must continue to evolve in order to keep up with ever-changing lifestyles. ?We want to develop televisions that people want to own and will want to show off,? Kim said. ?Our dream is to build a? lifestyle universe ?where each space is equipped with a lifestyle television adapted to the function of the space.

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